Thank you for downloading the Team King Competition Press Kit!


***About the Brand***

Team King Competition is a grassroots amateur sports organization focused on expanding access to high-level competitive disciplines for individuals from uniformed services, civilian communities, and those facing financial or opportunity-based barriers. Using its own teams, network, and in-house media and marketing resources, Team King creates structured pathways that help driven athletes enter, develop, and succeed in demanding athletic environments.

Team King Competition maintains a consistent and well-regulated brand identity that reflects its values and character.


***Brand Tone***

Team King uses a clear, concise, and neutral tone built around accuracy and consistency. Communication is straightforward, minimal, and intended to deliver information without distraction.


***Logo Usage Guide***

- Do not add to or change any logo elements, including typography.
- When using a colored logo, do not change the color of any logo elements.
- Do not use old or phased-out versions of the logo.
- Do not cover the logo, the entire logo must be always visible.
- Never stretch the logo, always keep it in its original proportion.
- Do not distort the logo in any way.
- Avoid placing logo on backgrounds that do not provide contrast.
- When changing colorway, logo must remain all one color.


***Typography***

Bebas Neue - Titles & Impact Font
Oswald Bold - Headings
Roboto (Thin, Regular, & Bold) - Body Text